![]() ![]() Pro Set released its first hockey card set in the summer of 1990. Across the bottom of most of his company's cards was its designation as "The Official NFL Card," a distinction it held through 1991. His licensing agreement with NFL Properties allowed Denny to gain access to its extensive photo library and become the first card maker officially associated with a professional sports league. Denny had gained a trading card license with the National Football League (NFL) in 1989 after making and selling other NFL memorabilia in previous years. Pro Set, was a Dallas-based company founded by Ludwell Denny. ![]()
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